Privacy Policy

Last updated: May 18, 2026

HANAUREUM (“HANAUREUM,” “we,” “us,” or “our”) is committed to respecting and protecting your privacy. This Online Privacy Notice describes the categories of personal information we collect through the HANAUREUM website located at www.hanaureum.com (the “Site”), the purposes for which such information is collected and used, and the circumstances under which we may disclose such information to third parties. This Privacy Notice also outlines the choices available to you regarding our collection and use of your personal information, the measures we take to safeguard and secure such information, and the methods by which you may contact us with questions, concerns, or requests related to our privacy practices.

Collection and Use of Information

HANAUREUM.com collects personal information from customers for a variety of business purposes, including enhancing customer service, fulfilling orders, and communicating with customers regarding products, services, promotions, and other offerings that may be of interest.

Personal information collected may include, without limitation, your name, telephone number, email address, and mailing address. Such information is collected when you voluntarily provide it to us, including when you register or subscribe on the Site, place an order, or communicate with us through email or other channels.

We may collect personal information that you voluntarily provide to us through your use of the Site or through interactions with HANAUREUM, including, without limitation:

  • Contact information, such as your full name, billing address, shipping address, telephone number, and email address;

  • Personal dates, including date of birth and anniversary date, where provided;

  • Account information, including login credentials and other information associated with your Site account;

  • Payment information, such as credit card or other payment details, which are processed securely by authorized third-party payment service providers;

  • Mobile phone number, which may be used to provide order-related notifications and, where you have opted in, SMS or text message marketing communications; and

  • Customer communications, including information you provide when contacting customer service, submitting inquiries, providing feedback, or participating in promotions, contests, or surveys.

When you access or use the Site, HANAUREUM may automatically collect certain information through the use of cookies, pixels, server logs, web beacons, plug-ins, analytics tools, and other similar tracking technologies. Information collected through these technologies may include, without limitation:

  • Internet Protocol (IP) address;

  • Browser type and version;

  • Device type and operating system;

  • Pages viewed, features used, and the amount of time spent on the Site;

  • Referring and exit URLs; and

  • Browsing activity, purchasing behavior, and interaction data.

HANAUREUM uses this information for a variety of legitimate business purposes, including to:

  • Operate, maintain, secure, and improve the functionality and performance of the Site;

  • Analyze usage trends, conduct analytics, and evaluate the effectiveness of marketing and promotional campaigns;

  • Personalize and enhance your shopping experience;

  • Customize SMS consent forms and manage message frequency limitations; and

  • Deliver relevant advertising and marketing communications, where permitted by law.

You may manage or disable cookies and similar tracking technologies through your browser settings or device controls. Please note that disabling certain cookies may affect the functionality or availability of certain features of the Site.

Email Communications and Marketing Preferences

By subscribing to HANAUREUM’s email communications, you consent to receive advance notice of sales, new product launches, merchandise releases, and other updates from HANAUREUM.

Email addresses collected through HANAUREUM.com are used exclusively for HANAUREUM’s internal business and marketing purposes and are not sold, rented, or shared with unaffiliated third parties for their independent marketing use.

You may opt out of receiving promotional email communications at any time by following the unsubscribe instructions included in our emails or by contacting us at info@hanaureum.com with “REMOVE” in the subject line. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages necessary to fulfill orders or respond to inquiries.

Cookies and Similar Technologies

Cookies are small data files that are placed on your device through your web browser, where permitted, and that enable the Site or our service providers’ systems to recognize your browser and collect certain information. HANAUREUM uses cookies and similar technologies for purposes that include, without limitation, processing items in your shopping cart, remembering your preferences, and enhancing your overall shopping experience on the Site.

When you visit or log in to the Site, cookies, pixels, and similar technologies may be used by HANAUREUM and by certain third‑party service providers or data partners acting on our behalf to associate your activity on the Site with other personal information that they or others may have about you, including your email address or mailing address. Based on such associations, HANAUREUM or its service providers may send marketing or promotional communications to those email or mailing addresses, where permitted by applicable law.

You may opt out of receiving interest‑based or targeted advertising generated through these technologies by visiting the following opt‑out portal:

https://app.retention.com/optout

You may also control or restrict the use of cookies and similar technologies through your browser or device settings. Please note that disabling cookies may limit your ability to access or use certain features of the Site.

Use of Personal Information

HANAUREUM may use personal information collected from or about you for the following business and commercial purposes, as permitted by applicable law:

  • To offer, sell, and deliver products and services, process and fulfill orders, and administer and manage customer accounts;

  • To provide order confirmations, invoices, receipts, and shipping or delivery notifications;

  • To send promotional emails and SMS or text message communications, where permitted by law and subject to your consent and marketing preferences;

  • To respond to inquiries, requests, and correspondence and to provide customer support and related services;

  • To analyze, evaluate, and improve our products, services, marketing initiatives, website functionality, and overall business operations;

  • To personalize and enhance your experience on the Site, including customizing content and product offerings;

  • To detect, prevent, and protect against fraud, unauthorized transactions, security incidents, and other unlawful or harmful activity;

  • To enforce, administer, and comply with our Terms of Use and other applicable agreements; and

  • To comply with applicable legal, regulatory, and compliance obligations.

SMS/TEXT MESSAGE COMMUNICATIONS

HANAUREUM may use your mobile telephone number to send SMS or text message communications in the following categories:

Transactional Messages

These messages may include order confirmations, shipping and delivery updates, account notifications, and other messages necessary to facilitate or complete transactions or provide requested services.

Marketing Messages

With your prior express consent, HANAUREUM may send promotional SMS or text messages, including exclusive offers, collection launches, event invitations, and marketing or promotional announcements.

Consent and Opt‑In

By voluntarily providing your mobile phone number and expressly opting in, you consent to receive recurring SMS or text messages from HANAUREUM at the number provided. Message frequency may vary. Message and data rates may apply. Consent to receive marketing or promotional text messages is not a condition of purchase.

Opt‑Out and Assistance

You may revoke your consent and opt out of receiving SMS or text messages at any time by replying STOP to any message. For assistance, you may reply HELP or contact us directly using the contact information provided below.

HANAUREUM will process opt‑out requests promptly and maintain suppression lists in accordance with applicable laws and regulations.

DISCLOSURE OF PERSONAL INFORMATION

HANAUREUM does not sell personal information in exchange for monetary consideration.

However, we may disclose or share personal information with certain third parties for legitimate business and operational purposes, including the following categories of recipients:

  • Service providers and vendors that perform services on our behalf, such as payment processing, order fulfillment, shipping and logistics, fraud detection and prevention, website analytics, advertising, and marketing support;

  • Email and SMS communication service providers, including platforms such as Klaviyo, Attentive, and mobile carrier messaging gateways, solely for the purpose of delivering authorized transactional and marketing communications in accordance with your preferences;

  • Professional advisors, including auditors, consultants, accountants, and legal counsel, in connection with business operations, compliance, or legal matters; and

  • Government authorities, regulators, or law enforcement agencies, where disclosure is required or permitted by applicable law, regulation, legal process, or governmental request.

HANAUREUM requires that all service providers and third parties with whom we share personal information use such information solely for the purposes of performing services on our behalf, maintain appropriate confidentiality and security safeguards, and comply with applicable privacy and data protection laws.

CALIFORNIA PRIVACY RIGHTS

If you are a resident of California, you may have certain rights with respect to your personal information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CPRA”). Subject to applicable law, these rights may include:

  • The right to know the categories and specific pieces of personal information HANAUREUM collects about you, as well as the purposes for which such information is collected, used, disclosed, or shared;

  • The right to request deletion of personal information collected from or about you, subject to certain legal exceptions;

  • The right to request correction of inaccurate personal information maintained about you;

  • The right to opt out of the sale or sharing of personal information, including the use of personal information (such as phone numbers or online identifiers) for targeted or cross‑context behavioral advertising;

  • The right to limit the use and disclosure of sensitive personal information, where applicable; and

  • The right not to receive discriminatory treatment for exercising any of your privacy rights.

HANAUREUM recognizes Global Privacy Control (“GPC”) signals as valid opt‑out requests for the sale or sharing of personal information, where required by applicable law.

To exercise your California privacy rights, please contact us using the contact information provided below. We may need to verify your identity before processing your request, in accordance with applicable legal requirements.

CHILDREN’S PRIVACY

The Site is not intended for or directed to children under the age of thirteen (13). HANAUREUM does not knowingly collect, use, or disclose personal information from children under the age of 13. If we become aware that personal information has been inadvertently collected from a child under 13 without verifiable parental consent, we will take reasonable steps to delete such information in accordance with applicable law.

DATA TRANSFERS & SECURITY

HANAUREUM implements commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures are intended to maintain the confidentiality and integrity of personal information in our possession or control.

In connection with SMS and text messaging communications, HANAUREUM takes reasonable steps to secure messaging records, including consent, opt‑in, and opt‑out logs, in compliance with applicable legal and regulatory requirements.

Notwithstanding these efforts, no method of data transmission over the Internet or method of electronic storage is entirely secure. Accordingly, HANAUREUM cannot guarantee absolute security of personal information.

UPDATES TO THIS NOTICE

HANAUREUM may update or revise this Online Privacy Notice from time to time to reflect changes in our business practices, technologies, legal requirements, or other operational considerations. Any updates will be posted on this page, and the “Effective Date” at the top of this Privacy Notice will be revised accordingly. We encourage you to review this Privacy Notice periodically to stay informed about how we collect, use, and protect your personal information.

HOW TO CONTACT US

If you have any questions, concerns, or requests regarding this Online Privacy Notice or HANAUREUM’s privacy practices, please contact us using the information below:

Email: info@hanaureum.com